At Magnusson Petfood we oven bake all our dog food. We do so because it is a slow process which is gentle on the materials and best preserves the natural properties of the raw ingredients.

Furthermore, most dogs think cooked dog food tastes very good indeed. This is in spite of our not adding any flavour-enhancers, nor do we spray the food with fat, which is very common in the industry. If you put your hand in a bag of extruded dog food, you will find your fingers get quite greasy. This is not the case if you put your hand in a Magnusson bag.

To describe the difference between oven-cooked and extruded dog food, it is comparable with the difference between meatballs and quenelles. Meatballs are fried in a pan or cooked in the oven, whilst a quenelle is a meatball that has been boiled. Most people probably think meatballs taste better than quenelles. In the same way most dogs think oven cooked dog food tastes very good.

If oven cooked dog food is so great, how come only Magnusson Petfood use the process? Well, it is a manufacturing method which is perfect for small-scale production. Oven cooking dog food is a slow process with limited production capacity per hour and a production-line which requires a lot of space. Whilst we produce 2 000 tonnes per year, the “big boys” have factories producing 30-60 000 tonnes per year. Using our manufacturing methods they would need much, much bigger factories